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Mouthwash Market Size, Growth Analysis 2022 Regional Segmentation, Developments, Leading Countries, CAGR Value, Opportunities and Sales Revenue till 2030

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Mouthwash Market Size, Growth Analysis 2022 Regional Segmentation, Developments, Leading Countries, CAGR Value, Opportunities and Sales Revenue till 2030

September 15
01:52 2022
Mouthwash Market Size, Growth Analysis 2022 Regional Segmentation, Developments, Leading Countries, CAGR Value, Opportunities and Sales Revenue till 2030
Mouthwash Market | Emergen Research
Rising awareness among consumers regarding dental health is a key factor driving mouthwash market revenue growth

The global mouthwash device market size reached USD 6.52 Billion in 2021 and is expected to register a revenue CAGR of 5.7% during the forecast period, according to latest analysis by Emergen Research. Market revenue growth is primarily driven by factors such as emergence of natural and organic mouthwash and rising awareness among consumers regarding dental health.

Mouthwash, commonly known as an oral rinse, is a liquid used to rinse mouth, teeth, and gums. Typically, it involves an antiseptic to eliminate harmful germs that might reside between teeth and tongue. Some individuals use mouthwash to combat bad breath, but others use it to reduce risk of tooth infection. In terms of oral care, mouthwash cannot replace brushing and flossing and is only beneficial when used properly.  As different product formulations contain different chemicals, not all mouth rinses can strengthen teeth. After brushing or flossing the teeth, mouthwash is used to assist in rinsing away food particles and protecting gums and teeth against oral illnesses, for which various products are available in the market such as fluoride mouthwash, antiseptic mouthwash, cosmetic mouthwash, and natural mouthwash.

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Mouthwash effectively reaches areas that are difficult to clean with a toothbrush and helps to prevent growth of plaque and cavities. Mouthwash is used to clean oral cavity and serves several goals including protection against pathogenic microorganisms, odor elimination, therapeutic advantages, and elimination of infection and/or prevention of dental caries. In addition, oral illnesses are an important public health concern owing to their high prevalence and negative influence on individual’s quality of life.

According to World Health Organization (WHO), oral health promotion is a cost-effective technique for lowering burden of oral disease, maintaining oral health, and preserving life quality. Most common dental ailments, such as periodontal diseases, oral cancer, malocclusion, and dental caries, are affecting humans worldwide. Active ingredients in mouthwash are peroxide, aromatic oils, water, fluoride, and alcohol, which kill germs responsible for bad breath, keep mouth fresh, and strengthen enamel. Additionally, it helps to whiten teeth by removing surface stains.

Introduction of herbal mouthwash in response to sensitivity brought on by use of conventional mouthwash and fast innovation combined with beauty of nature to produce herbal mouthwash, which are driving market revenue growth. Emergence of natural and organic mouthwash offers a variety of alternatives, which are now available over-the-counter and are also prescribed by dentists because they are suitable for individuals of all ages.

The Mouthwashresearch report also includes an insightful study of the prominent players of the industry along with their business overview, strategic planning, and business expansion plans adopted by them. This assists the readers and business owners in formulating strategic expansion and investment plans. The report focuses on mergers and acquisitions, joint ventures, collaborations, partnerships, corporate and government deals, and others. The report also talks about the expansions these prominent players are vying for in the key regions of the market. The report focuses on a detailed analysis of the technological and product developments undertaken by these companies.

Key players in the Mouthwash market include

GlaxoSmithKline plc, Reckitt Benckiser Group Plc, Procter & Gamble, 3M, Unilever, Church & Dwight Co., Inc., Colgate-Palmolive Company, Koninklijke Philips N.V., Henkel, Kao Corporation, Johnson & Johnson Services, Inc., and ILC Dover LP.

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Key Highlights From the Report

The anti-septic mouthwashes segment accounted for a moderate revenue share in 2021. Antiseptic mouthwashes can help to keep mouth healthy. Antiseptic mouthwash contains substances that aid in preventing infections that can lead to gum disease (gingivitis) and plaque accumulation.

The mint segment accounted for a significant revenue share in 2021. Customers over the globe prefer mint over other flavors. To avoid complex scientific terminology, mint stimulates receptors in mouth. Addition of mint to mouth mimics the sensation of having something cold in mouth as it has menthol as an essential component.

The therapeutic segment accounted for a significant revenue share in 2021. Therapeutic mouthwashes can be used to treat retreating gums, dry mouth, gingivitis, and plaque buildup, among other diseases, which are available both without and with a prescription. These are mouthwashes that eliminate surface stains and whiten teeth. Highly pigmented or acidic meals, such as red wine, coffee, and tomato sauce, can generate surface stains.

The North America market accounted for a moderate revenue share in 2021. Rising prevalence of dental disorders, older population, increasing product awareness, and launch of new technology are expected to drive growth of the mouthwash industry during the forecast period.

Emergen Research has segmented the global mouthwash market based on type, flavor, sales, and region:

Type Outlook (Revenue, USD Billion; 2019-2030)





Flavor Outlook (Revenue, USD Billion; 2019-2030)

Active Salt


Fresh Tea


Sales Outlook (Revenue, USD Billion; 2019-2030)

Modern Trade

Departmental Store

Drug Stores

Online Stores


Regional Outlook (Revenue, USD Billion; 2019-2030)

North America











Rest of Europe

Asia Pacific




South Korea

Rest of APAC

Latin America


Rest of LATAM

Middle East & Africa

Saudi Arabia


South Africa


Rest of Middle East & Africa

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Key point summary of the report:

The report offers a comprehensive overview of the market size, share, and growth rate in the forecast duration.

It provides details about current scenario, historical data, giving an accurate market forecast for the coming years.

The study categorizes the market on the basis of product types, applications, end users, market value and volume, business verticals, and 5 major regions.

It also offers regional market analysis and forecast for prominent geographies in the sector viz., North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Industry supply chain, sourcing strategy, upstream feedstock, and downstream demand analysis has also been undertaken in the research report.

The study offers a comprehensive understanding of the demand and supply dynamics, including production and consumption rates, and mapping of the overall market.

The report employs different analytical tools including, SWOT analysis, Porter’s five forces analysis, and pricing analysis, to give precise market information.

About Us:

At Emergen Research, we believe in advancing with technology. We are growing market research and strategy consulting company with an exhaustive knowledge base of cutting-edge and potentially market-disrupting technologies that are predicted to become more prevalent in the coming decade.

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